More “beer and baseball” from a well-done SI article. Word is getting around…
Thank you to those who have served, particularly those who have sacrificed in the name of Freedom.
This is one of the best summaries we’ve yet seen on the 6/9 controversy between West Sixth Brewing and Magic Hat.
UPDATE (6/10/13): If you haven’t already seen it, here’s a joint statement issued by both companies apparently resolving the matter:
West Sixth & Magic Hat
The parties have a mutual interest in assuring that consumers perceive their products as distinct.
The parties have mutually resolved the issues addressed in the lawsuit in a manner that eliminates potential confusion about product origin and resolves the lawsuit in a mutually acceptable way.
To the extent West Sixth in any way represented that Magic Hat filed a frivolous lawsuit, that Magic Hat initiated litigation improperly, that Magic Hat was unresponsive in negotiating a resolution, that Cerveceria Costa Rica was itself involved in the dispute or its resolution, that Magic Hat claimed ownership of the numeral 6, that Magic Hat sued West Sixth after West Sixth had already acceded to its demands, that Magic Hat has no Vermont presence, or that Magic Hat sought to recover for or enjoin West Sixth from truthful public statements, such representations are retracted. West Sixth regrets that it in any manner communicated any inaccuracies, and hereby corrects those errors.
Both Magic Hat and West Sixth have agreed that this joint statement will be the last public communication from either side regarding the resolved dispute.
Each wishes the other good fortune and continued success.
Updated with West Sixth’s response to Magic Hat at bottom.
The beer world on the internet has been a buzz since yesterday morning. Around 11 am on May 21st West Sixth Brewing, a small craft brewery out of Lexington, posted the following link on their Facebook page and Twitter account: “No More Magic Hat“. Please take a few minutes to go read that, we’ll wait. Ok, everyone back? Great. I’m going forward assuming you’ve read that so if you haven’t, then do so now. That post started off this mini-firestorm of Retweets, Likes, and shares, plus individuals and other craft breweries urging everyone to sign a petition which would be sent to Magic Hat headquarters. In summary, West Sixth is claiming Magic Hat wants them to change their logo, which will put them out of business. There is some merit there; a brand means A LOT. Once you have that recognition…
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“We live in a Coors Light generation, and it’s so sad.”
—Willie Cornblatt, an Indiana University student and driver for Sports Illustrated writer Peter King for one week on a training-camp trip, as they looked at the beer choices at a minor-league baseball game in Albany, N.Y.
We’ve lamented the lack of quality beer choices on this page in the past, but the good news is that things are getting better. More and more ballparks are offering local and craft choices, which is a good thing, of course.
Perhaps you’ve noticed all the hard ciders suddenly on the market in your area.
To be sure, there are some great local cider makers who ply their wares from time to time. We had one about 15 years ago in our area known as Goldfinch Cider, made by the partner team of Black & Fagan (which was one of my personal favorites actually, made by real guys who gave a crap…but unfortunately no longer made as you can read in the link). There are others, of course, including older, well-known companies like Strongbow, but over the past couple years, there’s been a bunch of new names on the scene, such as REDD‘s (malt beverage, not technically a cider), Cidre, Vermont Hard Cider (a.k.a.: Woodchuck) & Crispin among others. Wouldn’t you know it, but ALL these ciders referenced (and more) are owned by large brewers, including MillerCoors, Heineken, ABInbev, and others!
There must be a reason for this right? Well it’s all explained here: LINK
Rising sales, gluten free, appeal to the ladies, blah, blah…right? Well, there may be another reason: Taxes.
Not too many years ago, there was a wave of wine coolers that swept the nation. You may remember California Wine Cooler, Bartles & Jaymes, and others. A few of them are still around and they have alco-pops on board also, like Mike’s Hard Lemonade, Twisted Tea…remember Zima? Ironically, none of them contain any wine, despite the name, nor does a Bacardi Breezer or Seagram’s Twist contain any liquor. They’re malt beverages…just like beer. What difference does it make? Well…a lot.
Here’s the deal. Alcohol, tobacco and other products are charged a federal (and often a state) excise tax – it was actually one of the government’s largest sources of revenues before Prohibition and the lack of those revenues was a big reason for the 21st Amendment, which eventually repealed Prohibition. That excise tax varies by product, but we’ll go over the current Federal taxes for purposes of this discussion.
For brewers making over 60,000 Barrels (Bbl = 31 gallons) per year, which includes ALL the big guys, that tax is $18 per Bbl, or $0.58 per gallon. Small brewers pay $7 per Bbl, or almost $0.23 per gallon, with a small, sliding scale for brewers between 60,000 & 2 million Bbl annual production. Cider is taxed like a small brewer, basically at about $0.23 per gallon (there are some reductions also for small producers, based on Wine Gallons (w.g.) with the big guys paying the higher rate).
For comparison, wine makers are taxed on a sliding scale, based on Alcohol content, that ranges from $1.07 to $3.15 per gallon, with Sparkling Wine (or champaign) even higher at $3.30-3.40 per gallon. There are some discounts for smaller producers available, but all of those are at least double what beer makers pay and four times what cider makers pay.
For spirit makers, meaning liquor, spirits, and distillates, the Federal burden is even higher. They pay $13.50 per gallon at 80 proof, with adjustments for alcohol content. For the math challenged, this is over 23 times what beer makers pay and nearly 60 times what cider makers pay! (SIDE NOTE: This is another topic, but this excise tax is the reason that no true “ice beer” is sold in the United States, despite the image of Molson Ice, Icehouse and others. To remove ice or reduce the product would taxed as a distillate, and therefore, a huge excise tax increase or create a beer concentrate, which is forbidden by regulation.)
So for every “gallon” of malt beverage or cider a big brewer can sell to consumers, they claim not only market share and market dollars from a wine maker or a spirit maker, but they do so at a fraction of the cost in Federal excise tax, and in most cases, state taxes too!
Now, none of this is intended to be a statement on excise taxes or the propriety of their existence, nor to criticize there being a difference between various beverages. It IS, however, a statement against the further shady marketing practices of big brewers. Similar to the “faux craft” discussion that’s been raging in the beer world, the big brewers are in most cases hiding their ownership of these hard cider products and burying the fact that “malt beverages” contain no liquor and wine coolers contain no wine, yet are in most cases claiming the margin by selling “servings” at the same price as the competing beverage.
Maybe it’s no big deal, but we found it interesting and thought you might like to know.
UPDATE (5/17/13): A little review of Cidre. Comments British writer, Pete Brown, “Stella Cidre is nothing like a quality European dry cider and they’re basically lying to America by claiming that it is. For one thing it’s an Anheuser-Bush Inbev product and those guys take absolutely no pride, care or attention over anyth…ing they make. They’ve said on record they do not consider themselves to be a brewer, but rather a marketing company that happens to sell beer (and now cider).
Proper ciders are becoming more widely available of you know where to look. My new book, World’s Best Cider, co-authored with Bill Bradshaw, is published in the US by Sterling in October 2013 and has a chunky section on the US with around 40 recommendations, as well as sections on the UK, Canada, France, Spain and many more. Our favourites in the US included Tieton, EZ Orchards, Farnum Hill and Tandem. And then there’s Quebecois ice cider – an absolute sensation!”
The Barn Tavern
Grand Ledge, MI
The Barn on Google Plus
So I’m on a little road trip and happen to stop by “Victorian Days” in a little town of Grand Ledge, located about 15-20 miles west of Lansing, the Michigan state capital city. While wandering aimlessly about town – which didn’t take long – I built a bit of a thirst and popped into a locally recommended watering hole and quickly realized it was a mistake. They had Oberon and Fat Tire, otherwise was a wasteland of macro beer.
As a second chance, I happened across the street to another establishment, only to discover it was actually a brewery. Score!! I had no idea there was a licensed brewpub in town, so I was a bit giddy at my good fortune.
It appears the “brewery” part was a bit of an afterthought, as The Barn is a quite simple, hole-in-the-wall type establishment – which is my preferred genre in American establishments anyway. Sure enough, they had what appeared to be a one or two barrel system in a corner and four house-made brews on tap. I dug into a sampler platter that consisted of White Boy, an American style wheat, West Coast, a California Common Beer, Irish Red and a CherryWood, a smoke aged ale.
The bar maid informed me that the locals had responded well to the beers, which rotate often in sixth barrel kegs. The most popular beer (which wasn’t mentioned) was currently sold out, but would be back soon.
The White Boy and Irish Red were both pretty standard efforts, although the Red was a little pale for the style, but made up for it in maltiness. The West Coast was unfortunately infected, so not a good example. However, the CherryWood was probably the most interesting, with a hearty smoked wood aroma and nose that hearkened back to Bamberg in the middle of summer. A deep copper color, it was a very balanced brew with a hint of malty body, with a soft lingering smoky nose that covered the roof of your mouth.
It was great to stumble into a place, and have no friggin’ idea they were actually in on the Gospel of Craft Beer. This is another lesson in the “Don’t Judge a Book by its Cover” rule. As mentioned in my visit to Greenville, another small town Americana, if the Word is getting around here, then the tide is truly turning in favor of real beer. I’ll be sure to stop again the next time I’m in town.
Without much comment, here’s the latest “innovation” from the self-titled “King of Beers”:
This follows up other big brand advances such as…
What do all these expensive developments have in common? They have NOTHING to do with the actual product.
I find it strange that none of these progressive packages are found on brands such as Blue Moon, Batch 19, Third Shift, Shock Top, etc. Wouldn’t it be nice if they actually worked on making good beer with an honest label?
UDDATE (5/6/13): Even Stephen Colbert is in on this one, echoing our sentiments. Check out his report, clicking to about the 2:00 mark if you want to skip the lead in:
UPDATE (5/7/13): We promise to change the topic shortly, but Miller announces ANOTHER new package HERE. Is the bottle the reason anyone does or does not buy their product???