Continuing our year-end wrap-ups for 2012, here’s an industry summary that’s interesting:
What’s the world’s best selling beer? It may not be what you think. See the link above to find out.
China (hint, hint) is the world’s largest beer market, growing 29% over the past 5 years, while four corporate megabrewers reportedly produced almost half of the world’s beer: Anheuser-Busch Inbev (BUD +1.41%) — which recently acquired Groupo Modelo, maker of Corona — SABMiller (SBMRF 0.00%), Heineken N.V.(HKHHF 0.00%) and Carlsberg A/S (CABHF 0.00%).
According to the Brewers Association, craft sales grew in 2011 by 13% in volume and 15% in dollars compared to 2010 (last year’s numbers are not out yet), which is why the “big boys” mentioned above continue to be eager to get in the craft beer game. THIS is another outstanding article on the beer wars issue and why the industry behemoths are not trusted by their craft brewing colleagues: think Milli Vanilli.