“InBev are not brewers, but bankers.”
– Pierre Celis, upon hearing news that InBev would close his original Hoegaarden brewery.
For anyone who thinks it “doesn’t matter” when these huge corporations take over regional and traditional breweries, read through the tales of Celis, who was forced to deal with both Artois/InterBrew/InBev/ABInBev and Miller Brewing at various times in his career.
As a postlude, the Celis family has reacquired the Celis brands after the foreclosere sale of Michigan Brewing Company.
Beware Goose Island…