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“Despite what’s happening at the high end of restaurants and bars, beer is the only food or drink where if you go to a restaurant, the average customer knows more about the beer than the house, even if they have only 10 beers on the list. That’s a disaster.”
Garrett Oliver, brewmaster at Brooklyn Brewing Company, and one of the industry’s “celebrity brewmasters.”
He’s absolutely right about the lack of knowledge on the retail side of the craft beer industry, along with other issues. For his excellent tirade, read more HERE.