The final line in this article is the money-shot:
Every dollar spent on “pseudo-craft” beer, such as Leinenkugel, Blue Moon, Killians, Shock Top and the like inhibits the ability of the local guys and true craft brewers to access shelf space, gain access to tap handles and cooler space in bars and restaurants, and gain exposure to consumers. The little guys don’t have sales staff to “bribe” retailers with tickets to the game, tons of table tents and “point of sale” trinkets – or worse – illegal cash or “in-kind” payments in exchange for access. The little guys only have consumer demand to drive access. That’s you.
Ask for and support real craft beer, not the big guys trying to capitalize on the hard work the craft brewers have already done.
If you care about “local,” and want your consumer dollars to support your community, neighbors, friends…heck, support American companies…then you should be aware of what each purchase means, even to a motivated retailer who needs to keep each space on the shelf and each tap handle profitable. Ask for and support real craft beer, not the big guys trying to capitalize on the hard work the craft brewers have already done.
And the beer wars continue…