Unable to combat falling market shares with the actual PRODUCT, the big guys continue to consolidate and attempt to build market share with muscle and distributor strength. InBevAB, already the world’s largest beer company, is attempting to purchase Mexico’s largest beer company, of which they’d already owned a share.
The potential here is to make distributor attention, shelf space and draft real estate even more difficult to access for the little guy, although it may mean the demise of Bud Light Lime in the interest of avoiding cannibalization.
From Warwick Franks:
The easiest way to spot a wanker in a pub is to look around and find who’s drinking a Corona with a slice of lemon in the neck.